I wish to relay here two actions undertaken on LinuxChix mailing lists .org and .fr, links to websites are in right panel.
Both ads share the same visual support for Hi-tech, women body parts, in a French “Département” website or in a Linux paper mag. No need to remind me that yogurt or cars get the same type of ads. This is no proof of being adequate or that it will never change.
- An image, in the “Conseil Régional des Yvelines” ad campagne for new technologies. You can note that this young woman, supposed to represent Hi-tech in “Yvelines”, does not even have a head… Well, she’s got a mouth and a chest, basic requirements. And this ad aims at attracting local and international corporations. *Sigh*…
- A Linux Journal ad, already discussed some years ago and published this month again. In this one, there is only a mouth. QSOL servers, such as this mouth, “Will not go down on you”, “To avoid the heartbreak of lost expectations”. *Sigh* again…
If you think, as I do, that Hi-tech can be sold to prospective customers without supposing that they are men (yes, they are women within these customers) who need to be comforted suggesting that the product, such as the women body, will always be available (*Ahem-cough-cough*, gentlemen, you’re worth much better than this), you could send an email (link « Nous écrire » or « Contact Us » on each websites). Thanks.
